Understand your event performance

Many event research procedures only interview a small sample of those attending or exhibiting. Event Feedback invites either specifically defined groups, or everyone in your universe, to participate in the evaluation process - whether it is a Seminar of ten people, a one-thousand person conference, or a ten-thousand person Sporting event or Exhibition.

We deliver:

  • Full coverage of your event audience.
    Our technique enables us to invite everyone that attends your event to participate in the research whether its a 10 person seminar or a 10,000 visitor exhibition.
  • Better quality research - get a better interview.
    We believe that the day after an event is the best time to start the valuation process. People have had a chance to rest and reflect on the day and decide whether it was really worthwhile, yet it is still fresh in their minds.Respondents are able to compete the survey at a time and place most convenient to them.
  • High efficiency - Better value for money.
    Our highly automated approach means lower costs for you without sacrificing quality.
  • Accurately Measure Your RoI
    Both the organisers of events and exhibitors have become under increasing pressure to demonstrate that an event produces a defined minimum return on the, often substantial, investment which has been made. Event Feedback will work with you to develop a model of your RoI and evaluate the investment made in your event.
    An initial survey may be followed up over a period to establish the effect of your investment over time.
  • Speed and accuracy - act sooner.
    Our technique delivers fast accurate results. Data is entered by the respondents. The Event Feedback system enables the the client, in real time, to see how responses and reactions are building on a minute-by-minute basis. Results are therefore available instantly as they come in.
  • Enhance your brand - look modern and efficient
    Which will leave the best impression on your attendees, the sheet of A4 left at the seminar or the fully branded email the next morning thanking them for attending and asking their views?
  • What About the Non-Attenders?
    Not everyone who registers for an event turns up. Event Feedback will contact those who rgistered, but who didn't come. Was it pressure of work, or was there a better Conference or Exhibition elsewhere? Understanding non-attendance is the first step to reducing it.
Events represent considerable investment, both in terms of time and money. Detailed plans are made and objectives are set. However, how often are these objectives prepared in such a way which will enable accurate and relevant evaluations to be made?

Indeed, how often are thorough and impartial assessments made? Whilst it may be possible to get a 'feel' for the relative success, or otherwise, of a particular event, there is no substitute for independent, accurate information.

Event Feedback provides the answers for both immediate evaluation and future planning purposes. Did you measure the ROI on the last event? What was the payback period?

Many organisers just do nothing. Sometimes interviewers are sent out with paper questionnaires and clipboards. Perhaps questionnaires are left on chairs or included in the 'Welcome Pack'?

The Event Feedback approach is different, it is more modern, more efficient, quicker and, we believe, produces better quality information. Information which is more accessible, more easily understood and better value than conventional studies.